Westfield's new World Trade Center opens today and will showcase a number of new retail concepts ranging from shiny flagships to experiential eateries and interactive technology.
It replaces the original World Trade Center mall that was destroyed on Sept. 11, 2001.
"The new shopping district at One World Trade Center is the place to be – gorgeous, massive and spectacular, it's one of the biggest retail openings in the United States this decade," said Michael Greenberg, president of Skechers. "The center's new stores read like a who's who list of iconic global brands – and we're thrilled to take part in this huge retail phenomenon. Consumer interest is already tremendous, the foot traffic will be massive, and we can't wait to welcome the swarms of locals and tourists who will be walking this center every day."
The new Skechers flagship store there boasts new fixtures, lighting and displays for the brand. It also has a stronger lifestyle positioning than older locations.
In conjunction with its new store there, Cole Haan has added a customized Uber button to its store locator feature. Shoppers can push a button to have an Uber take them directly to the store or select UberRush to deliver their purchases throughout New York City.
"Cole Haan continues to expand its store fleet globally," said Michael Prince, Cole Haan president and COO. "This location will be our most prominent new global flagship and will serve as a calling card to the rest of the world. As we continue our global expansion, this store will introduce millions to the Cole Haan brand and lifestyle. It will be our most technically advanced store to-date. With the added convenience of UberRush and the elimination of a traditional cash wrap, our team is able to focus solely on our customers' experience."
Fellow footwear seller Aldo is also debuting an "Endless Shelf" – a digital portal that lets shoppers browse, request to try products, or access additional content including styling suggestions.
There's also an Apple Store and Eataly, the Mario Batali-helmed food emporium that is both a market and dining destination.
Westfield's $1.4 billion facility is 365,000 sq. ft. and when filled will have 113 retail tenants, 60 of which opened today.
Expectations are high for the mall, which is expected to generate roughly four times the average revenue per sq. ft. than the average suburban mall today, according to Bloomberg.
- see this CNBC story
- see this Skechers press release
- see this Cole Haan announcement
- see this Aldo announcement
- see this Bloomberg story
Westfield debuts mall of the future
Westfield adds analytics chief to boost innovation
Mall operators Simon, Taubman introduce digital upgrades