Walmart expands Rollbacks to 300 stores

Walmart (NYSE:WMT) has expanded its rollback program, reducing prices on products to reinforce the company's position as the low price leader.

The Rollback program was initiated this year and refocuses the company on one of its core principles: everyday low pricing. These are extended discounts on hundreds of items across multiple product categories, including private label items and perishables.

Close to 500 stores received Rollback investments in June in addition to the roughly 300 stores that had already been added, according to Supermarket News.

Walmart has also eliminated its Ad Match program in stores with Rollbacks, although the Savings Catcher app remains. Savings Catcher is integrated into Walmart's loyalty program and automatically refunds price differences for shoppers who scan receipts.

This year has seen Walmart execute a back-to-basics strategy in stores, in addition to new digital initiatives. First, it announced the closing of all experimental formats such as the Walmart Express small format. The company has since made improvements to its grocery assortment, initiated the Rollback program and welcomed back greeters and the smiley face, now used to indicate lower prices.

On the digital front, Walmart has added new marketplace sellers to bolster online assortment, rolled out Walmart Pay nationwide and announced it was buying Jet.com for $3 billion to better compete with Amazon.

For more:
- see this Supermarket News story

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