Topic: Generation Z

Laptop online shopping

68% of women rely on product reviews for shopping decisions

Product reviews are a major influence on consumers when making their purchases, as 68% of women rely most on product reviews when making a shopping decision. When they search for product reviews online, women most often use their mobile phones, 59%, followed by computers, 33%, and then tablets, 8%.
Smartphone millennials

Omnichannel matters to millennials

While millennials are a necessary consumer segment for large retailers to pursue, their brand expectations differ in important ways from previous generations.