Topic: Customer Loyalty Program
While Macy's is helping to better the experience for loyal shoppers, is it missing the big picture when it comes to fixing its traffic and sales problems?
U.S. consumers have 3.8 billion loyalty memberships.
Targeting occasional customers may be the key to building retail loyalty.
Pinkberry ran a double-points promotion through its loyalty program that successfully delivered a measurable lift and attribution for a new product trial.
The program, which first went live in Philadelphia in 2014, aims to give customers more rewards the more they shop.
Sears Holdings and Citi Retail Services are teaming up to offer Sears MasterCard holders the opportunity to earn Shop Your Way points at partner merchants.
Walgreens has launched a new club within its Balance Rewards loyalty program that offers additional rewards on beauty and personal care items.