Topic: Customer Experience
Popular quick food restaurant Shake Shack recently revamped its mobile app experience with the help of Applause.
As many as 73% of consumers want the ability to start and end their shopping journey on any platform.
In a recent study, the supermarket with the highest customer perception was Aldi, receiving strong marks for both value and checkout experience.
Predicting holiday shopping trends isn't easy, especially when shoppers and retailers have different takes on what the shopping season will look like.
Brands need to offer better customer support and more timely parts replacement—tasks often independent of retailers but that reflect on their brand.
Sephora, JustFab and Walmart topped the list of 100 retailers for the best personalization and customer experience.
How quickly marketers respond to consumer feedback greatly impacts brand performance.
Fifty-two percent of shoppers expect a fast response to issues and if they don't get it, many are willing to abandon the brand and shop elsewhere.
Highly important and rarely talked about is the role of the chief feedback officer in retail.
Supermarket chain Hannaford recently opened a learning lab in Bedford, New Hampshire, that combines high-tech upgrades with traditional customer service.