Whole Foods settles on loyalty program

Whole Foods tested the programs in two markets this year.

After testing several versions of a customer loyalty program, Whole Foods has decided on the members-only discount version that had been recently tested in Dallas. Not making the cut was a program tested in Philadelphia where shoppers earned points redeemable in-store. Customers preferred the program that does not require tracking points and mirrors a national digital couponing initiative the company began earlier this year. (Supermarket News)

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.