Whole Foods settles on loyalty program

Whole Foods tested the programs in two markets this year.

After testing several versions of a customer loyalty program, Whole Foods has decided on the members-only discount version that had been recently tested in Dallas. Not making the cut was a program tested in Philadelphia where shoppers earned points redeemable in-store. Customers preferred the program that does not require tracking points and mirrors a national digital couponing initiative the company began earlier this year. (Supermarket News)