Retale brings local shopping info to voice-activated assistants

Amazon Echo
Amazon Echo and Google Home are already in 8 million U.S. homes.

Retale has introduced a shopping information assistant for Amazon Echo and Google Home devices. Called Retale GO, the voice-activated chatbot is a digital companion that pushes the boundaries of digital innovation in the shopping experience. It's available now on Google Home and will roll out to Echo later this week.

Consumers can find localized shopping information just by asking their Amazon Echo or Google Home device. The network is integrated with the Retale platform and reaches 320,000 local retailers throughout the United States. 

Questions users can ask include a store’s hours, a phone number, location information and even local deals. 

“As voice-based platforms, Google Home and Amazon Alexa deliver a unique combination of simplicity and interactivity. They make it fun for consumers to ask for and receive information while eliminating the friction common to that process across other channels,” Dan Cripe, CTO of Retale, told FierceRetail. “With Retale GO, we’re taking advantage of those core capabilities and their value proposition, providing our users with a simplified and interactive way to get local deals and store information. “

Cripe says the partnership was a “no-brainer” as voice-based search is exploding. 

“At the end of the day, we want to connect shoppers with their favorite local stores, period. The best way to do this is to have our retailer content and services available to our users wherever, whenever and however they want,” he said.

Retale has more than 5,200 merchant clients, including JCPenney, Target, Rite Aid, Macy’s and Meijer. And Amazon Echo and Google Home are already in 8 million U.S. homes. 

Cripe says that Google voice search queries are already up seven times more than 2010. With the ease of its convenience for the user, he believes it has the potential to be the most disruptive retail force since the smartphone. 

“It can collapse and consolidate everything shoppers do on the internet to support their purchases into one channel, all controlled by speaking. This makes the shopping journey easier to manage for the consumer, which means more revenue for retailers,” Cripe said.