Kroger upgrades ClickList, opens 1,000th location

Kroger (Mike Kalasnik / CC BY-SA 2.0)
Kroger offers ease of digital and offline integration with ClickList.

Kroger has announced an upgrade to ClickList, its integrated and digital shopping experience, a move that coincides with the opening of the grocer's 1,000th ClickList store.

Kroger has made a commitment this year to bring offline and online shopping together for its customers. The seamless digital experience being offered through ClickList gives customers access to relevant products and recipes, digital coupons, weekly ads and shopping lists. 

Some of the most up-to-date features in this ClickList revamp include the ability for shoppers to easily add digital coupons to their cart and reserve a pickup time from the site's homepage.

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The advanced technology is part of the company's latest Restock Kroger Plan. Back in October, Kroger named a new executive leadership team, led by newly promoted EVP and COO Mike Donnelly. 

The first ClickList store opened in November 2014 in Ohio. Over the past three years, the locations have spread across the country. Kroger's 1,000 ClickList location will be in Milford, Ohio, near its Cincinnati headquarters.

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"This exciting milestone is a testament to the impact of our digital shopping platform as well as the consistent and rewarding experience delivered to our customers by our talented store associates," said Yael Cosset, Kroger's chief digital officer. "Next year, we plan to expand our seamless service to more markets, ultimately making this convenient shopping experience available to every one of the 60 million families who shop with us annually."

Other recent big moves by Kroger in the digital space include the test of grocery delivery with partner Instacart. Back in November, Ralphs Grocery Company, a division of Kroger, began offering home delivery in select Southern California markets. Again, the move was a key driver in the Restock Kroger Plan to "redefine grocery customer experience."