Amazon's Alexa goes Prime

Amazon Echo Device
The customer just has to give a command and Alexa will recommend products to add to the order.

Amazon announced that Alexa users can now order using the retailer's Prime Now service. With Amazon's fastest delivery window of two hours, Prime Now members can voice-activate an order with multiple items. It's as simple as saying "Alexa," and then giving a product order without having to log in to a phone, tablet or computer.

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In addition, the e-commerce giant announced that Prime Now customers in select cities can use Alexa to voice order alcohol for delivery in two hours or less. Customers must be over 21 and are required to show an ID upon delivery. Currently, members in Seattle can order all alcohol, and beer and wine is available to those in Columbus and Cincinnati, Ohio.

“Bringing Prime Now to Alexa voice shopping combines two of the most innovative shopping technologies available for an experience that our customers are going to wonder how they ever lived without,” said Assaf Ronen, VP of voice shopping for Amazon. “We’re excited to offer the full Prime Now catalogue with Alexa, including tens of thousands of items, which allows you to refill everyday essentials you’ve just run out of like diapers or dish soap, or cater to unexpected guests with merlot and ice cream, all without ever leaving your house or even getting up from the couch.”

RELATED: Echo owners spend 10% more on Amazon

Alexa works by using Amazon's Echo product, Echo Dot, Amazon Tap, Fire Tablet or Fire TV. The customer just has to give a command and Alexa will recommend products to add to the order. Currently there are 30 Prime Now eligible cities. To shop using Alexa and Prime Now, customers must be Prime members with a default payment and shipping address.


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