Adidas opens first interactive VR store in Sweden

The 360-degree Concept Store aims to blend the experience between digital and physical store.

Adidas opened its first virtual-reality store in Europe as part of the grand reopening of its flagship location in Stockholm, Sweden. The 360-degree Concept Store introduces interactive elements that blend the experience between digital and physical store. Technical aspects include the ability for shoppers to print jerseys with custom text on-demand. (Business Insider)

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