Adidas opens first interactive VR store in Sweden

The 360-degree Concept Store aims to blend the experience between digital and physical store.

Adidas opened its first virtual-reality store in Europe as part of the grand reopening of its flagship location in Stockholm, Sweden. The 360-degree Concept Store introduces interactive elements that blend the experience between digital and physical store. Technical aspects include the ability for shoppers to print jerseys with custom text on-demand. (Business Insider)

Read more on

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.