Why are some of the nation's largest retailers entering the healthcare space? According to Alex Hurd, senior director of product development, growth and payer innovation for the health and wellness division of retail giant Walmart, it boils down to basic math.
While a person may only see their primary care doctor once or twice a year, they're at the pharmacy once or twice a month and at the grocery weekly, said Hurd while speaking at the Health Information Management and Systems Society, or HIMSS, conference in Orlando last week.
If the goal is to truly focus on the patient, retail is where many are already spending the most time.
Walmart has been edging into the retail healthcare space for a while now, but is experimenting with ways to go further, reports FierceHealthcare.
“One in three individuals who get a screening have not engaged with the healthcare system at all in the previous year,” said Hurd. Walmart wants to build an “ecosystem” that facilitates referrals to specialists or preventative and wellness care.