Walmart launches meal kits

Walmart has started selling meal kits in 250 stores. (Walmart)

Walmart is rolling out meal kits to more than 2,000 stores in 2018. The meals will also be available via the store's online grocery pickup service, where customers can order online at lunch for pickup by dinner.

Starting with availability in 250 stores, the meal kits were tested in Walmart's Culinary and Innovation Center and made in local stores daily. Options include preportioned cooking kits, kits to go with precooked rotisserie chicken, and other heat-up options—all ready in less than 15 minutes.

The new meal options serve two people and range between $8 and $15. 

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In addition, Walmart has expanded its assortment of meal delivery kits and other specialty items including farm crates and snack boxes. 

Walmart joins a growing trend in which traditional brick-and-mortar grocers are offering meal kit options to today's busy consumers. The push is coming as more and more online delivery options—think Blue Apron, Plated, eMeals—are giving shoppers the opportunity to have full meals or meal ingredients delivered directly to their door. 

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