Tuesday Morning adds two prototypes

Interior of Tuesday Morning store
Image: Joe Barney / CC BY 2.0

Off-price retailer Tuesday Morning is opening two new locations in Southern California and both will reflect the retailer's new prototype.

Both are relocations. The Tuesday Morning store at California Oaks Center in Temecula has relocated to the Palm Plaza, and the Foothill Village Shopping Center store has relocated to the Terra Vista Town Center in Rancho Cucamonga.

"These new locations reflect our commitment to put the focus on our product and the great values we deliver to customers every day in an easy-to-shop and inviting atmosphere. We are very pleased to showcase the 'new' Tuesday Morning in the region," CEO Steve Becker said in a statement.

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The Temecula store is now 90 percent larger and features a sales floor of 11,386 sq. ft. The relocated store in Terra Vista Town Center has 12,577 sq. ft. of selling space.

Both represent the latest prototype including new fixtures, flooring, improved lighting and a redesigned store layout.

Tuesday Morning is expanding its assortment of higher-priced brand-name home goods as shoppers continue to flock to off-price retailers.

Tuesday Morning will have relocated or expanded close to 70 stores by the end of this year.