Target to spend $20M to appease restroom critics

Target (NYSE:TGT) plans to invest $20 million adding new restrooms to stores to appease shoppers who are uncomfortable with the company's policy that allows transgender customers to use the restroom of their identity.

The retailer came under fire in April, when it stated: "Inclusivity is a core belief at Target. It's something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day."

"We regularly assess issues and consider many factors such as impact to our business, guests and team members. Given the specific questions these legislative proposals raised about how we manage our fitting rooms and restrooms, we felt it was important to state our position."

That announcement made it the target of a boycott and now management will build a third restroom in roughly 300 stores – a single room with locking door – to accommodate those made uncomfortable sharing the larger restroom.

Close to 1,500 Target stores already had private restroom facilities and now Target will retrofit the remaining 300 locations at a cost of close to $20 million.

The announcement came following the company's quarter earnings release, where Target reported a decline in comp-store sales.

For more:
- see this Star Tribune story

Read more on

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.