Target's next design partner is Victoria Beckham, who will debut a collection this spring for women and children.
The womenswear line will feature updated versions from Beckham's lifestyle line, Victoria, Victoria Beckham (VVB). The childrenswear line will be her first foray into designing for kids.
"For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn’t want to pay or can’t pay designer prices," Beckham said in a Q&A on Target's blog. "I loved the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base. So when Target – a company based on accessibility and inclusiveness – proposed a collaboration which combined all of these things, it was an easy decision to make."
Victoria Beckham for Target ranges in price from $6-$70, with most items under $40. The collection ranges in size from XS-3X for women and NB-XL for girls, toddler and baby.
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Pieces from her signature line sell for thousands of dollars.
The collection will be available for just a few weeks, from April 9 through April 30, 2017. Select pieces will also be available for international shoppers on Beckham's website.
Target continues to embark on partnerships to create high-end collections at discount prices and earlier this month announced a collaboration with Dwell for a line of modern home furnishings. But the company has yet to successfully address some core problems dragging down sales like lagging grocery performance.