Target has announced plans to open a small-format, 43,000-square-foot retail space in Manhattan's Herald Square. The new store will be located in midtown, just west of the 34th Street and Broadway intersection and one block from Penn Station.
The company's third location in Manhattan will span two levels and have two entrances, one on 34th Street and one on 33rd Street. Covered in modern decor, design elements of the store include a concrete floor, LED lights hanging from pendants, elevated displays, and wood plank walls and ceilings.
The planned merchandise assortment will include apparel and accessories off of the 34th Street entrance. The 33rd Street entrance will lead to grab-and-go foods, additional grocery items and self-checkout lanes on the store's first level. Other noted departments include stationery and home items for small living spaces, health, personal care and beauty projects, and a CVS pharmacy.
In addition, the store will have Target's Order Pickup service available, allowing customers to buy online and pickup in-store.
“The addition of the Herald Square store location is exciting for Target as we expand our footprint with small-format stores in Manhattan,” said Mark Schindele, Target's senior vice president, properties. “Not only will we be able to serve the thousands of working professionals that travel through Herald Square each day, but we’ll have the opportunity to showcase Target’s exclusive brands and compelling offers for the many tourists from around the world who shop in this vibrant neighborhood in Manhattan.”
The store is projected to open in October and will be one of 30 new stores Target is planning for this year. Future store sites in New York include the East Village, projected for summer 2018, and Hell's Kitchen, projected to open in 2019.
The expansion is part of the company's plan to open additional small-format stores in urban areas. Target's first "flexible format" store opened in the Tribeca neighborhood last October. The idea was to open neighborhood stores that include unique designs and one-of-kind formats built specifically for the chosen location. The Tribeca store showcases a mural by New York-based artist Timothy Goodman, inspired by life in the Big Apple. That location also includes an in-store Chobani cafe.