New data shows that Stitch Fix is the leader in subscription clothing services, garnering 84% of the market. According to a report from 1010data, the market dominator has grown its share by 10% since the first quarter of 2016, up from 74%.
Other subscription services looked at in the study include Rent The Runway, Le Tote and Trunk Club. Although Stitch Fix has more members, Trunk Club's average order size is much larger—nearly three times that of Stitch Fix—and averages $340 per order. Although its order size is not as high, Rent The Runway's sales have doubled in the same amount of time.
All subscription clothing services looked at in this study, except for Trunk Club, have grown at least 38% since the first quarter of 2016. Trunk Club's 39% decline could be the result of the high price point for its items.
And where do these clothing box subscribers shop when it comes to in-store clothing purchases? Macy's dominated the market, with 31% of the vote. But two years ago, 95% of clothing box subscribers were also shopping at department stores; that number has decreased by 5%, while the number of subscribers has grown from 10% to 14%.