Sears launches 'Holiday Guarantee'

Image: Mike Mozart / CC BY 2.0

Sears is backing its promise of low prices with a new guarantee that promises to match its own sales prices if they drop later in the season.

It's a unique way to counter last-minute shoppers who wait for better sales closer to Christmas, although there are quite a few conditions, as the offer extends only to in-store purchases and is available only to Shop Your Way rewards members.

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The "Sears Holiday Guarantee" promises that if the price of any item purchased in-store at its upcoming Sears Days Lowest Prices of the Season Member Bonus Event goes lower in the same store through Dec. 24, Sears will automatically credit the Shop Your Way member the difference back in points.

The guarantee will be in effect Sunday, Oct. 16 from 6 p.m. to 9 p.m.

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Sears has been working to grow its Shop Your Way rewards program, extending more member benefits and trying to increase sales from what management believes are its best customers.