Retailers optimistic about the holidays

Back-to-school sales aren't over, but retailers are already optimistic about the upcoming holiday season.

Nearly 75 percent of retailers are optimistic about the holidays and close to a third of those are "extremely optimistic," according to a survey from Fung Global Retail & Technology and First Insight.

More than 60 percent of those surveyed believe that holiday sales will increase over last year, and about 25 percent expect sales to increase between 5 and 10 percent.

Economic recovery, omnichannel initiatives, expanded product lines and competitive pricing models are all contributing to this rosy outlook, and continued low gas prices are expected to have a positive effect.

But the U.S. presidential election could have a negative impact, according to respondents. Previous studies by the same group found that store traffic declined in the period immediately prior to a presidential election and during election week.

For more:
- see this Fung Global Retail & Technology report

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