Primark will open its second U.S. location just in time for the holiday season.
The Irish fast-fashion brand will open Dec. 7 at the Burlington Mall in Massachusetts.The 53,000-sq.-ft. store will carry apparel, home goods and beauty products.
Primark's first store opened in downtown Boston in Sept. 2015, and the company later signed an agreement with Sears Holdings to take over space from existing Sears stores. The Burlington location was the first to open and another is scheduled at the South Shore Plaza in Braintree, Massachusetts, where Primark leased 71,000 sq. ft. from Sears.
Sears will continue to operate stores in both locations, albeit with reduced square footage.
Primark's U.S. entry is being closely watched. Its price points are low enough to best most apparel competitors, and the retailer is keenly focused on the teen market.