Online returns to drive mall traffic 

Can online returns drive foot traffic to the physical mall? That's the goal of a new startup that is adding Return Bars to shopping centers. 

Happy Returns opened its first location in April at Santa Monica Place in California and currently accepts returns for items purchased on Tradesy.com, a consignment marketplace.  

RELATED: 64% of shoppers prefer to make holiday returns in-store

Buyers bring the item to Happy Returns' Return Bar and the service takes care of packing, labeling and shipping in the most cost-efficient way possible. The service also verifies the condition and authenticity for the seller.

“We are transforming returns from a painful chore to an efficient and delightful experience that encourages shoppers to increase the scope and frequency of their online purchases,” said David Sobie, co-founder and CEO of Happy Returns. 

The plan is to add locations in other California markets before a bigger national expansion. The startup is founded by two HauteLook veterans and counts executives from Trunk Club, Sole Society and various venture capital firms.  

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