Macy's plans to open on Thanksgiving Day, bucking a recent trend of stores and malls staying closed that day in advance of Black Friday.
Several of the retailer's department stores will open at 5 p.m. on Thanksgiving Day, even earlier than last year when stores opened at 6 p.m.
Although Macy's has not made an official announcement, the website Best Black Friday confirmed the 5 p.m. opening at five Macy's locations in four states.
Several national chains and specialty retailers, including HHGregg, have said they will close on Thursday and focus promotion activity online that day and Black Friday.
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Shopping centers including the Mall of America have reversed course on Thanksgiving Day openings, saying that mall operations including movies and amusements will be closed. However, anchor stores with outside entrances, like Macy's, have the option to open that day.
Mass merchants and department stores will likely continue to open on Thanksgiving Day. While the opening may be controversial, research shows that many shoppers are responding to planned promotions and at the very least, the move has helped to spread sales out over the now five-day shopping weekend, taking pressure off stores on Black Friday itself.
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