Kenneth Cole exits outlet business, pumps e-commerce

Image: kennejima / CC BY 2.0

Kenneth Cole announced it will close all 63 of its outlet stores in the next six months as it focuses its efforts on e-commerce and international business. All that will remain physically in the United States will be two full-priced stores in New York and Arlington, Virginia. Kenneth Cole joins a growing trend of brands that have closed down storefronts to focus on online and licensed sales in the last few years, including Michael Kors, Coach, Ralph Lauren and Fossil. (Fortune)

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