JCPenney announced that it will rebrand 50 more in-store salon locations as The Salon by InStyle. The move is part of the reinvention of more than 750 salons across the country. The department store chain is hoping to bring a more modern, younger demographic to its salons.
The retailer has also rolled out online scheduling on its website and will be recruiting 4,000 stylists by offering a new compensation package that offers higher commissions, more flexible schedules and greater career advancement.
"Providing customers with a compelling head-to-toe beauty solution is an important differentiator and growth strategy for JCPenney. It gives shoppers more reasons to visit a store and the personal, interactive experience inspires them to spend considerably more than the average customer," said John Tighe, chief merchant for JCPenney. "By making the necessary investments in our salon operations and stylists, we can successfully leverage the brand recognition of InStyle to continue gaining market share and create a best-in-class shopping destination."
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The salons will reveal their new look this summer under their new name. New design elements include trend photography, accent lighting, modern fixtures and sleep furniture. Along with traditional salon services, The Salon by InStyle will include a revitalized retail space for hair care products, tools and accessories.
As for booking services, clients can use the JCPenney mobile app to schedule appointments and discover hair trends of the season. In addition, 3,000 salon products are for sale online for home delivery or buy online, pickup in-store.
To attract talented stylists, the retailer is offering no booth rental fees and an ability to set hours and pricing. There are also greater opportunities for advancement to positions of master stylist, artistic lead designer or salon manager. Some associates many also receive paid artistic training, full-time health benefits, paid time off and 401K benefits.