Amazon is planning a grocery concept where shoppers can drive up to collect online orders.
GeekWire uncovered documents that show plans to renovate a former restaurant in Seattle's Ballard neighborhood into a nearly 10,000-sq.-ft. facility.
The program seeks to create "a new model of grocery shopping," according to GeekWire.
Renovations are already underway and Amazon has not confirmed the plan. The documents simply list the applicant as "Project X." A description of the facility states its use as:
"When placing an online order, customers will schedule a specific 15-minute to two-hour pickup window. Peak time slots will sell out, which will help manage traffic flow within the customer parking adjacent to the building. When picking up purchased items, customers can either drive into a designated parking area with eight parking stalls where the purchased items will be delivered to their cars or they can walk into the retail area to pick up their items. Customers will also be able to walk into the retail room to place orders on a tablet. Walk-in customers will have their products delivered to them in the retail room."
This isn't the first such facility for Amazon, which has two similar locations in the works in Northern California. And while Amazon's name is not listed on the planning documents, the similarities in planning, design and function indicate it is part of the retailer's program.
The retailer is aggressively trying to grow its grocery business and has been expanding its Amazon Fresh service into new markets. Brick-and-mortar operations are still new for Amazon, which is experimenting with grocery pickup and physical bookstores.
- see this GeekWire story