Amazon will be opening another bookstore, this time in Chicago. The e-commerce company has confirmed a location in the city's Lakeview neighborhood.
The store will be located in a former restaurant and bar not far from Wrigley Field. It's an area occupied by young families and singles, on a street filled with shops and restaurants.
The stores feature a data-driven selection of merchandise, including books trending on the website and with positive customer reviews. There is also a deep selection of Amazon-branded electronics, from Kindle readers to Echo Bluetooth speakers.
Amazon has experimented with a variety of retail formats, including pop-up shops and even a grocery pickup concept.