Saks Fifth Avenue is planting its flag in the business casual market for menswear with the launch of a guide to the trend.
The New Office Casual Manual is available in stores and online, and seeks to advise men on how to embrace the office casual dress code.
It includes seven everyday items identified as alternatives to a full suit. These include the sporty suit, easy layer, refined top, perfect fit pant, dress shoe hybrid, clean sneaker and leather bag.
Within the guide, Saks offers tips on how to select and wear each item and helps shopper better understand fabric types, suitable colors, and a proper fit.
“The casual office trend can be realized in several different ways, so we wanted to provide our customers with plenty of inspiration and guidance,” stated Eric Jennings, VP, fashion director. “And, the manual is not only for customers – we are utilizing the manual as a training tool for associates as well.”
Last fall, Saks launched a magalog in print and on social media, complete with a separate Instagram account and a large section for menswear.
Saks has thus far defied the negative sales trends plaguing fellow department store chains including Macy's, Nordstrom and Neiman Marcus.
- see this Saks Fifth Avenue press release