Zara smartens up dressing rooms

Fast-fashion retailer Zara is testing out iPads in dressing rooms to help smarten up the experience and extend some online functionality to the physical space.

Shoppers will be able to scan items and make requests for additional merchandise or alternate sizes. Associates will then deliver the goods to the fitting room.

Zara's parent company Inditex has installed the tablets in one of its flagship stores in Spain and will evaluate the program before rolling it out further, according to Spanish newspaper La Voz de Galicia. Inditex has previously deployed tablets for employee use only.

Smart fitting rooms are slowing making appearances in U.S. stores. In November, Ralph Lauren introduced new interactive fitting rooms at its Polo flagship store on New York City's Fifth Avenue. The RFID-enabled systems identifies merchandise and the location of requested items, while mirrors offer different light settings and translates information into several languages for international visitors.

Macy's is also testing smart fitting room technology with two refitted departments in a Manhattan Beach, California, store and the new Bloomingdale's flagship that recently opened in Hawaii.

The technology, called Macy's Go, catalogues the entire inventory available in a compressed backroom at store locations and works with the Macy's app. Shoppers can choose items from the app and the order is sent to an associate who sends them to the dressing room through a chute.

Rebecca Minkoff's Soho store also generated big buzz when it opened last year with interactive fitting rooms.

For more:
-See this article in The Local

Related stories:
Ralph Lauren adds interactive fitting rooms
Brookstone launches interactive digital displays
Macy's tests mobile-enhanced dressing rooms
Rebecca Minkoff merges digital, physical
Rebecca Minkoff: A glimpse of the future or technology trickery?

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