Zara partially cedes website control to Alibaba

Inditex, parent company of the Zara brand, has maintained full control of its online sales since the website launched four years ago. However, to increase its presence in China, the company announced it plans to turn over partial control of the chain's Web sales and its profits to Alibaba. Zara will launch Tmall, owned by Alibaba, which will be China's biggest e-store with more than 100,000 brands. Story