Zappos, which began selling only shoes but has widely expanded its product offerings, is also suggesting that its employees create their own product videos to present to Zappos customers over the Web site, a move almost identical to Best Buy's.
Zappos To Let Users Tweak Web Pages
Customers of E-tailer Zappos.com will soon be able to personalize the content of the Zappos Web pages they see. The company, using its own technology and developers, will enable shoppers to arrange content by category and style, said a report in the Internet Retailer. Zappos also plans to include more social networking tools on its product pages. This effort will make for easy sharing of information over Twitter, Facebook and other social sites.