Zappos opens first pop-up shop

Zappos (NASDAQ:AMZN) is opening a pop-up shop in the shoe retailer's hometown of Las Vegas, located in The Western Hotel. Beginning today and running until Dec. 31—24-hours a day with the exception of Thanksgiving, Christmas Eve and Christmas Day—the online company will offer consumers a physical space to browse, try on and buy Zappos.com products for the first time.

Zappos worked with ShopWithMe software, developed by OrderWithMe's founder Jonathan Jenkins, to conceive the 20,000-sq.-ft. space, reported Tech Cocktail. The playful atmosphere includes a place to eat, drink and take in holiday merriment.

Uniquely, the inventory at the Zappos pop-up is not available for purchase. Instead, customers can take items to kiosks to scan them, at which time the technology will check inventory and pull up the size, color, style and number of that item. The item can then be put into a virtual shopping bag.

Shoppers can move through the departments like any other retail store: women's, men's, denim and ride shop, baby and kids, sleepwear, performance wear, handbags, shoes and more. An interactive installation in the store lets customers step in and pretend they really have knocked down physical walls to get into the Zappos site sections where items live and virtually see them on shelves.

The shop takes up the entire first floor of The Western Hotel. There will also be food service while the pop-up shop is open and a holiday-themed adjacent lounge for drinks. To add to the festive atmosphere, wooden walkways snake around to a winter's wonderland set-up outside the store. The look includes a Christmas tree, Santa's workshop, a movie theatre and a snow scene—complete with a real snow-covered slide for children and evening snow falls.

Zappos is among a host of retailers opening pop-up shops for the holiday season including The Grommet, Panasonic, Crest & Co. and even Amazon.

For more:
-See this Tech Cocktail article

Related stories:
The Grommet opens first physical pop-up shop
Boohoo opens first pop-up in the US
Warby Parker opens classroom-style store in Dallas
Online retailers Warby Parker, Bonobos add more stores
Amazon, Walmart and Warby Parker among retail's most innovative

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