Yelp announced a partnership with online retail aggregator Shoptiques to offer consumers the ability to shop while reading reviews.
Shoptiques hosts about 2,250 stores across the United States, including Puerto Rico, and allows shoppers to purchase from anywhere across the country, reported Women's Wear Daily. The platform even includes photos of products from each boutique. The idea: one platform and a single checkout process for easy boutique shopping.
Now, with the help of Yelp, shoppers can more easily search for boutiques by looking through the review directory. Consumers on Yelp are able to search by category and choose by location and other specifications. Once a list is generated, listed boutiques will be accompanied by a conspicuous 'Shop Now' button.
"Read reviews and highlights from the Yelp community for each boutique, browse their inventory in a sleek shopping interface, add to your cart, purchase, and get it delivered to your door, all on Yelp," noted the official Yelp blog.
In addition, the platform offers a buy online, pickup in-store option.
Shoptiques will receive a percentage of the sales revenue and will most likely share a portion of that percentage with Yelp. Shoppers on Yelp who select a boutique on the Shoptiques platform will be relayed to a co-branded Web page.
Yelp is looking to eventually expand and add other apparel and accessory partners.
Yelp joins other online platforms aiming to make editorial content more easily shoppable. For example, Facebook launched an in-feed, call-to-action button on ads, and Pinterest rolled out a buy button, scheduled for launch later this year.
-See this Women's Wear Daily article (subscription)
-See this Yelp blog
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