A new feature in the Yellow Pages app allows shoppers to pinpoint the locations of products in stores. Using Avantar's technology, the product search feature shows users a product location and lets them search retailers' inventories. The product can then be purchased in-store or online.
"With millions of products and connections to thousands of retailers around the country, the Yellow Pages product search delivers the most accurate results for today's shoppers," said Russell Ochoa, Avantar director of marketing.
The app is connected to hundreds of retailers' inventories including Walmart (NYSE:WMT), Macy's (NYSE:M), Home Depot (NYSE:HD), Toys R Us, RadioShack (NYSE:RSH) and Best Buy (NYSE:BBY).
"With the holidays here, last-minute shopping can be stressful," Ochoa added. "Instead of waiting for shipping or calling each store to see if the product is in stock, users can check product availability on the app itself and then buy it at the store or online."
The Yellow Pages app also helps users to find the locations of retail stores and offers coupons, voice navigation and contact information.
Inventory and location finders are becoming increasingly popular segments of retailer apps. For example, Google (NASDAQ:GOOG) launched a similar capability for its Now app back in May. Google Now notifies users when they are near a store that may have an item they've recently searched for online.
-See this Avantar press release
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