Yahoo launches e-commerce platform

Yahoo (NASDAQ:YHOO) introduces Stores, an e-commerce platform that helps retailers start, build and grow businesses online.

"Yahoo Small Business took the best of everything we've learned from our million-plus customers over the past 16 years, and applied it to Yahoo Stores to give small business owners a more powerful, streamlined and beautiful way to turn their ideas into a business," wrote Amit Kumar, head of Yahoo Small Business, in an announcement.

Kumar indicated that an online store is crucial for almost all retailers, though the task can seem daunting. Therefore, the new platform makes it simple to create an online store and automatically integrate a PCI-compliant payment processing system, which connects retailers to a payment service provider in just a few clicks.

Another feature of Stores is the automatic SE.

"So from day one, your store will have the same serving technology used on Yahoo.com, including relevant keywords in your website URLs, concise descriptions of your website's content and more," Kumar said. "Yahoo Stores also has a powerful product catalog schema and tools for merchants to organize and promote their products."

Additional features include assistance with website building and website aesthetics, as well as the Live Web Insights mobile app that allows users to manage their websites from their smartphones.

Store is the latest brainchild of Yahoo, who is actively competing with other search engines in the e-commerce game. In spring, Google (NASDAQ:GOOG) piloted a program to help retailers understand how their online ads were generating in-store sales. 

*This story originally appeared in FierceRetailIT's sister publication, FierceRetail.

For more:
-See this Yahoo announcement

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