XO Group (NYSE:XOXO) has appointed Dhanusha Sivajee as executive VP, marketing, partnerships and communications.
Sivajee joined XO Group, parent company of online maternity and wedding retailers such as TheBump.com and TheKnot.com, from AOL. Sivajee acted as CMO for the AOL Brand Group and oversaw audience growth across the company's portfolio of digital brands.
Before that, Sivajee worked for Bloomberg, where she acted as VP of global marketing, Bloomberg Mobile. She was also part of the executive team that launched a suite of Bloomberg Mobile products, including the award-winning Bloomberg Businessweek iPad app.
"We are thrilled to welcome Dhanusha Sivajee to XO Group," said Mike Steib, CEO and president of XO Group. "She is a well-known strategic marketing leader with a proven track record of building brands and driving tremendous audience growth in the digital and mobile space. Her mobile expertise combined with her ability to deepen relationships at every consumer touch point will be extremely important as we deliver on our strategic transformation to a digital marketplace." Press Release