Xcel Brands' recently acquired C. Wonder brand has a new celebrity stylist as its creative director—Brad Goreski. C. Wonder is scheduled to launch on QVC in spring 2016 and Goreski will serve as C. Wonder's on-air personality.
"This highly synergistic acquisition is a significant milestone for Xcel and will enhance our position as a leading brand development and media company," said Robert D'Loren, Xcel's chairman and CEO. "Brad rounds out our fashion celebrity team. This gives us an opportunity to create a very powerful fashion and jewelry media line up on TV and in social media with Isaac Mizrahi, Cameron Silver, Brad Goreski and Judith Ripka."
Goreski has a star-studded clientele list, including Jessica Alba, Demi Moore, Rashida Jones and Lea Michele. He has also worked with Kate Spade as an exclusive brand stylist for the past several years.
"I am excited to join Xcel Brands in bringing C. Wonder to QVC and other retailers sometime soon. I love that the collection offers a variety of incredibly fun items that I know women will love and be excited about," Goreski said.
C. Wonder's new creative director is also a panelist on the E! Entertainment Television show, "Fashion Police," and starred in a Bravo reality documentary, "It's a Brad, Brad World."
"The launch of C. Wonder paired with Brad Goreski's creative involvement will allow QVC to continue to engage and entertain customers by offering this whimsical lifestyle collection with its celebrated design aesthetic," said Doug Howe, exec-VP of merchandising for QVC.
Christopher Burch, founder of C. Wonder, has struggled to differentiate the brand in the past. In 2012, he was sued by ex-wife Tory Burch for allegedly copying her designs. Press Release