Women Emotionally Connected to Smartphones

The conductors of a new survey were surprised that women have such a personal connection to their smartphones. The study, "Women + Mobile: The Unbreakable Bond," found that 87 percent of women cannot imagine their lives without their phone. "They really talked about the phone with a very personal and emotional connection, almost a human connection to their phone," said Karen Kovacs, publisher of Time Inc.'s People magazine, Mobile Marketer reported. Time Inc. and Nuance Digital Marketing conducted the study. Another key takeaway from the study was that 91 percent of women do not want mobile ads that are intrusive. Story