Winn-Dixie opens pilot format in Florida

Southeastern Grocers has piloted a new Winn-Dixie store format in the Baymeadows area of Jacksonville, Florida. If the test is successful, President and CEO Ian McLeod said the idea will roll out to other stores in the Southeast.

McLeod expects to remodel 50 stores among its three banners this year: Winn-Dixie, Bi-Lo and Harveys, reported the Daily Record. The first remodeled Winn-Dixie opened earlier this month in Ladonia, Alabama.

Starting off, the main entrance of the prototype was moved from the checkout area to the large produce section. Beyond produce, to the right, shoppers will find floral, sushi, kitchen, coffee, bakery, seafood, butcher, cheese and deli departments. To the left are all eight checkout lanes.

Departments are clearly identified on the top walls as an attempt to make store navigation easier. The walls themselves are traditional Winn-Dixie colors of red and white with woodgrain, brick and tile accents.

The design is meant to emphasize freshness and on-site food preparation. Employees smoke meats; bake breads, pizzas and pastries; fry doughnuts; and roll sushi.

The store also features a Naturally Fresh area with at least 3,600 natural, organic or other specialty foods. Natural and organic items can also be found throughout the store.

Yet another area will feature local products, including craft beers.

Signs will clearly mark lowered prices (up to 50 percent off) on more than 400 items. That follows a previous price cut on 3,000 items as Winn-Dixie aims to lower consumer costs.

For more:
-See this Daily Record article

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