Williams-Sonoma (NYSE:WSM) has announced the release of its first app, Recipe of the Day. Available on the Apple Store, the app delivers a seasonally appropriate recipe every day of the year for everything from starters and salads to entrees and desserts.
The app comes with a built-in search tool that allows users to filter recipes based on the course, season, cooking technique, ingredient or dietary preference—such as vegetarian, vegan or gluten free.
Features of the app include a tool that helps users make shopping lists as well as a way to track favorite recipes.
Consumers can buy a monthly or annual subscription to receive recipes. But the base app, which is free to download, includes a month's worth of recipes as a preview. The recipes are organized using calendar layouts.
The retailer worked with Culinate and Weldon Owen to bring its history in cookbooks to the digital space.
"Chuck Williams, our founder, contributed to more than 100 cookbooks over the last three decades, and our new app will help share his passion and knowledge of cooking with a new generation of Williams-Sonoma fans," said Janet Hayes, president, Williams-Sonoma.
Digital has become an important platform for the revenue and sales at Williams-Sonoma. In 2014, 51 percent of the retailer's revenue was generated by e-commerce.
-See this Williams Sonoma press release
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