Will retailers once again break holiday delivery promises?

Last year retailers seemed to over promise when it came to delivering holiday gifts on time. So this year, shipping carriers and retailers have set up infrastructure so as to be better prepared. However, research by Kurt Salmon shows that many retailers have actually pushed deadlines for orders closer to Christmas day this year, which could make those promises difficult to keep. In fact, 26 percent of retailers have guaranteed deliveries for orders placed one to three days before Christmas and 50 percent have guarantees on orders placed by Nov. 20, feeling that faster is the only way to stay competitive. But will all these retailers be able to keep their promises? Story

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