Sometimes, doing the right humanitarian thing is good for getting publicity, especially when your chain is trying to establish itself in a new geography. Enter Target Canada and its discovery that a very large number of Western Canadians don't have first-aid kits at their homes or in their cars. It has decided to have Target pharmacists throughout Western Canada give away an unspecified number of Target-branded first aid kits from June 30-July 15. It's also issued a do-it-yourself list of what such kits should include. Story
