Will Free First Aid Kits Make Canadians Feel Warmly About Target?

Sometimes, doing the right humanitarian thing is good for getting publicity, especially when your chain is trying to establish itself in a new geography. Enter Target Canada and its discovery that a very large number of Western Canadians don't have first-aid kits at their homes or in their cars. It has decided to have Target pharmacists throughout Western Canada give away an unspecified number of Target-branded first aid kits from June 30-July 15. It's also issued a do-it-yourself list of what such kits should include. Story