Why TJ Maxx is untouchable

TJX Companies, the parent company to retailers TJ Maxx, Marmaxx, Marshalls and HomeGoods, dominates the off-price space, because no other business model has seemed to replicate the winning strategy. The company brought in $29 billion in 2014, up from $2 billion in the 1990s, with annual same-store sales dropping only once in 37 years. So what's the secret? The retailer has mastered reaching consumer expectations such as the treasure hunt, luxury brands at affordable prices, fast fashion and localization. Story

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