Whole Foods to expand rewards program nationwide

During a quarter earnings call last week, Whole Foods announced it will expand its rewards program nationwide in 2017. The program, which first went live in Philadelphia in 2014 and expanded into Dallas-Fort Worth three months ago, aims to give customers more rewards the more they shop. The announcement comes at a time when competition in the grocery division continues to heat up, especially from organic and natural supermarkets such as Sprouts. But Whole Foods will continue to try and win over shoppers with customer service and prime selection, as well as with its new 365 format. (CNBC)

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