Whole Foods names trio of VPs

Whole Foods has added three new VPs, including two former Walmart executives.

The grocer named Sonya Gafsi Oblisk global VP of marketing; Martin Tracey, global VP of team member services; and Brooke Buchanan, global VP of communications.

Oblisk was most recently with Walmart, where she served as VP of marketing for Sam’s Club. Tracey was responsible for leadership development, talent analytics and organizational development at Starbucks and will have responsibilities for the end-to-end team member experience at Whole Foods.

Buchanan was also with Walmart's communications group and joins Whole Foods from Theranos, where she was VP of communications. She will lead Whole Foods Market's public relations, internal communications and government affairs efforts.

“We are thrilled to welcome Sonya, Martin and Brooke to our senior leadership team,” said Walter Robb, co-CEO of Whole Foods Market. “They are accomplished leaders who bring deep retail and consumer experience, valuable perspective on both internal and external communications strategy and will play an integral role in supporting the company’s culture of innovation and team member empowerment as we continue to grow and evolve.”

Whole Foods is on path to reinvention with new formats, new messaging for a new image and now, new executives.