Whole Foods (NASDAQ:WFM) and Instacart announced a new partnership that will allow customers to get their groceries delivered in as little as an hour. Customers will also soon be able to place orders via Instacart and pick up in-store at participating Whole Foods locations.
The companies will pilot the in-store pickup program at select Austin and Boston locations in the next month. Instacart already delivers from Whole Foods Market in all of the 15 cities it currently serves: Atlanta, Austin, Boston, Chicago, Denver, Houston, Los Angeles, New York, Philadelphia, Portland, San Francisco, San Jose, California, Seattle, D.C., and Boulder, Colorado. All participating cities will eventually enjoy in-store pickup options.
"Instacart makes it extremely easy for our customers to buy Whole Foods Market products from 15 cities and have them quickly delivered—whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city," said Walter Robb, co-CEO of Whole Foods Market. "We are thrilled to add this additional convenience for our customers."
To use the service, customers log into Instacart.com or access the mobile app, select their zip code, add items to a virtual cart and then choose a delivery window. Then an Instacart personal shopper will confirm the order on a smartphone, shop for items at Whole Foods and deliver the items to the customer's home.
Whole Foods first announced it would expand its home delivery options back in July. At the same time, the retailer said it would offer a customers loyalty program. The company is undergoing a makeover in efforts to stem the tide of losses in market share to competitors in the natural and specialty food markets. Part of the transition includes price reduction and a greater focus on digital innovations.
-See this Whole Foods press release
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