Whole Foods hosts first-ever beauty week

Whole Foods (NASDAQ:WFM) is kicking off its first-ever "Beauty Week" to celebrate all things related to beauty in the store. The retailer's Whole Body department will host events, classes, demonstrations and promotions to showcase personal care products and cosmetics.

"Our beauty department is really growing at Whole Foods Market and we're excited to spotlight new products and showcase customer favorites in our stores this week," said Maren Giuliano, executive global Whole Body coordinator.

Promotions throughout the week include a limited edition beauty bag for $18, valued at $60, and a 25 percent discount on all facial care items from March 20 to 22.

Whole Foods wants to show shoppers that the products are made with uniquely high standards. In fact, it carries more than 4,000 products that are certified as following "premium standards."

As the organic and natural food and product industry continues to grow in consumer popularity, Whole Foods is expanding with it. Last year the chain opened a record 13 stores and plans to open between 38 and 42 this year. Last fall Whole Foods launched one-hour delivery in 15 major U.S. cities, a loyalty program that has since expanded to 11 stores.

For more:
-See this Whole Foods press release

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