Whole Foods getting response to new ad campaign

Last year, after taking a hit to its reputation, Whole Foods launched its first-ever national ad campaign. The retailer reports that eight out of 10 customers have seen part of the Values Matter campaign in some format. And a new affinity program, available only in the Philadelphia/Princeton markets at this time, is increasing purchasing frequency and has a 60 percent open rate for emails from the retailer. Story

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