Whole Foods (NASDAQ:WFM) has announced plans to expand My Street Grocery, the retailer's mobile grocer format that operates from a classic trolley car, to three new neighborhoods in the Portland area. Starting in spring, My Street Grocery will become active in Rockwood, Maywood Park and St. Helens with expanded hours as it furthers its expressed commitment to fresh, healthy food.
My Street Grocery trolleys are stocked with produce, pantry staples, dairy, meats and frozen fruits and vegetables. The project is part of a partnership between Whole Foods and local health care providers, social service agencies, faith-based organization, schools and neighborhoods.
For example, Legacy Health has a food prescription program, which supplies vouchers to patients with chronic diseases so they can purchase produce and groceries from My Street Grocery.
"With My Street Grocery, we've designed a food access program that gains its strength from a coalition of like-minded partners," said Amelia Pape, founder of My Street Grocery and Whole Foods Market food access coordinator. "As we enter this new season, it's been wonderful to grow our network of passionate partners. We're excited about the impact our collaborative efforts will have on the neighborhoods we serve, and we're looking forward to meeting new friends and sharing the joy of good food."
Whole Foods is seeing a rise in success as it continues to cater to the increase in consumer demand for more health and wellness offerings. According to results of the Food Marketing Institute's (FMI) third annual Food Retailer Contributions to Health and Wellness survey, 96 percent of the retailers surveyed said their companies are committed to growing wellness programs in their stores.
Whole Foods, which opened a record 13 new stores in 2014, will continue to expand into new markets in 2015, with an expected 38 to 42 new stores.
-See this Whole Foods press release
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