Whole Foods expands mobile services

Whole Foods (NYSE:WFM) has partnered with Instacart to expand one-hour delivery and offer in-store pickup for online orders in two test markets.

The in-store pickup option will be available in select Austin and Boston stores beginning in October. Shoppers can order online or from Instacart's mobile app.

Whole Foods offers home delivery in partnership with Instacart in all the 15 cities where it has stores. The retailer will be the first to offer the click and collect option with Instacart.

Click and collect is fast becoming a popular offering in grocery as shoppers increasingly appreciate the convenience of ordering from a mobile device or online, then collecting their items either at the store or from a separate, designated location. Walmart's Walmart to Go test in Denver is just one such initiative. In June, Peapod announced it would charge shoppers for in-store pickup. 

Instacart and Whole Foods Market expect to expand the service in the coming months both to more stores and by adding new solutions.

"Instacart and Whole Foods Market are two companies that share a common vision to create great grocery shopping experiences," said Apoorva Mehta, CEO and founder of Instacart. "Whole Foods Market is our most requested shopping destination, and we're happy to be working together to create a seamless, quick option for customers with busy lifestyles."

For more:
-See this Whole Foods press release
-See this FierceRetail story

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