Whole Foods expands with Instacart

Whole Foods Market (NASDAQ:WFM) will expand delivery services with Instacart and will launch in several new markets this year. The two companies are also looking to create new e-commerce and delivery solutions as part of their recent partnership agreement.  

In February, Whole Foods signed a multiyear deal with Instacart. Instacart became the exclusive delivery provider for the grocer, which also plans to invest in the venture.

Instacart provides delivery for Whole Foods in 17 markets and will now grow the number of Whole Foods stores with embedded Instacart shoppers by up to 50 percent nationwide by the end of 2016.

Two new markets will come online: Baltimore and Orange County, California.

The two companies are also "are also exploring new technology solutions and services that will be piloted in 2016," according to a statement.

"We've seen how much our customers love this fast and convenient way to receive Whole Foods Market groceries right to their door, so we are excited to extend our relationship with Instacart," said Walter Robb, co-CEO of Whole Foods Market. "Working together, we will continue to find even more ways to create outstanding shopping experiences—whether they're happening in the digital space or within the four walls of our stores."

Instacart also partners with Costco and Target, and it's unclear whether this partnership will affect these agreements. Whole Foods uses Google Express to provide delivery from a single store in San Francisco.

For more:
-See this Whole Foods Market press release

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Whole Foods invests in Instacart
Whole Foods seeks 'friends'
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Whole Foods unveils '365' format
Whole Foods unveils concept geared toward millennials

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